Impulse Buying I

Posted By: The Cheapest Skate in Frugality on 07/21/2007 at 19:06:00

"Oh my gosh! That's so cool. I've gotta get one." Does that sound familiar· If it does, keep reading this section. If it doesn't, read anyway and see what you're doing right. Give yourself a pat on the back while you're at it. I never used to be able to resist an impulse buy, but learning something the hard way is sometimes the best way to make it stick.

Before I earned my degrees, I used to work at a big name store that has locations around the U.S. No, not that one store some people think will spell the end of the world, or at least economic independence in America. At this store, I was responsible for placing items in their appropriate spots. When I was getting trained, we had days of learning about product marketing and what type of items to place at the front of stores and why they appeal to people. It was rather interesting. But now I know, and I'll share the secrets with you. They put some really junky, really cheap stuff by the checkout aisles. Occasionally you'll see end caps with signs on them, usually with big lettering and heavily reliant on the color red, because that's what catches your eye. The more effort it looks like they've put into setting up that end cap, the worse the merchandise. Their only goal is get your attention, and since you're so close to the checkout line, you might as well just get one of those clock radios that plays six different nature sounds while reciting famous speeches from 19th century peanut farmers. Alright, that's a stretch, but you know what I mean. Don't fall for their gimmicks.


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