Do You Yahoo?

Posted By: Dr. Frugal in Economics on 01/30/2008 at 06:40:03

If you don't Yahoo you are not alone. The one-time giant of search dropped another 11% after declaring their core offerings were being updated without the success that should have been accompanying them.

If I were Yahoo my largest concern would be the results of their search. The results are just terrible and fundamentally they will never compete with Google until they can come close to matching the quality of the results. They need to remember that they're a search engine first and if they have loyal users (see Google) then other traffic will follow to the other parts of their site.

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